May 19, 2021

The Use Of A Dedicated IP For The Purpose Of Email Marketing

If you are working in IPv4 email marketing or running your own business, you will expect that the email messages you send reach the inbox of the recipient safely. You would never want the messages to end up in the spam folder. To decrease the chances of this, you can make use of a dedicated IP address for IPv4 bulk mailing. Supersizing the possibilities of your email messages not turning up in the spam folder of the users, is the greatest advantage offered by a dedicated IP address in the case of email marketing campaigns.

 Dedicated IP 

It is for your personalized use. As the IP is not shared with others, you need not worry about their quality and quantity of sending email messages affecting your email marketing campaign. For instance, in the case of shared IP, many users make use of the IP address and if one or more users send spam, all the users of the IP address will be marked as spammers.

You should also understand that various internet service providers keep a list of blacklisted IP addresses, to help reduce spam. This blacklist lists the IP addresses that have been used to send spam emails and with the help of this list, emails can be filtered into spam and not spam. To maximize the advantages of using a dedicated IP address, you need to make use of good email practices, so that the IP address does not end up on a blacklist. Some of the good email practices are:

Quality Tests: You need to have permission from the recipients to send email messages. Making use of double-opt-in contacts is best.

Minimal Spam Reports: Make sure to have minimal spam reports for your IPv4 bulk mailing campaign, as the more your email campaigns are marked as spam, the more damage will be suffered by your reputation.

List Compilation: Do not buy mailing lists and avoid using mailing lists of third parties. Also, do not harvest email addresses.

These are some of the good email practices that you need to follow while using dedicated IP addresses for email marketing campaigns. Using dedicated IP addresses can provide much reliability in the case of time-sensitive promotions. In addition, those IPv4 email marketing campaigns that need special scrutiny also benefit from the prompt delivery proffered by dedicated IP addresses.