October 12, 2017

Ways to Improve Chances of Deliverability of Email

According to Digital Marketing Magazine, 20 percent of commercial emails fail to reach the inbox of their recipients.

As a business in today’s digital landscape, this is bad news for you. Email marketing has become a major trend and you surely cannot afford to miss out on it.

An effective email marketing strategy involves good customer engagement. However, engagement is highly unlikely if your emails do not reach your customers.

If you take the right approach, you can enhance chances of deliverability of your emails. Here are some ways you can do that:

Employ a Winning IP Strategy

There are ISP filters in every user’s computer. This defends their mail from getting spammed. Your marketing goal is to pass the filter and get inside the user’s inbox.

A valid and trustworthy IP address can help you do that. Start your email marketing campaign by sending out email messages to engaging users.

As your emails start getting accepted, your credibility will build in front of the ISP.

Get a Sub Domain and Use It Only for Emailing

Registering a sub domain specifically for email marketing can be a good tactic. This will help you build a trustworthy IP reputation.

Your emails will be more likely to pass through domain-based certification filters.

Have a Robust Sender Policy Framework in Place

Employing a comprehensive sender policy framework also helps build a good reputation. It helps user’s email servers recognize you as a legitimate source.

Keep Track of Feedback Loops

ISPs provide feedback loops. This helps the sender get insights about the emails sent. Email platforms, such as Yahoo, AOL and Microsoft make it easy for you to access this information. The feedback loop helps you restructure your email strategy by minimizing flaws.

Have a Consistent Sending Schedule

Random broadcast activity can massively hamper your email marketing campaign. You can get rid of this issue by employing a consistent emailing schedule.

Your emails will have a greater chance of being recognized and hence, a greater chance of ending up in your user’s inbox.

Use the Double Opt-In Feature

With a single opt-in feature, the user checks a box and agrees to receive emails. This might seem to be a good approach, but in the long-run, it is not feasible.

The double opt-in feature allows you to protect yourself against spam complaints. For this, you send a separate email to users and validate it to get their consent.

With a complete understanding of the IPv4 landscape, we at IPv4 Mall help enhance businesses’ email marketing campaigns. Our platform allows you to get reliable IPv4 addresses and engage in efficient bulk mailing.