August 30, 2017

Email Marketing Is Still Effective: Some Data-Driven Evidence

The telemarketing research firm, The Radicati Group has reported an estimated 3% yearly increase in worldwide email users in 2017–19. The number of total emails sent per day is predicted to reach 225.3% this year. It will hit 246.5 billion by 2019.

Business emails constitute over a little over half of the share. This indicates just how much the corporate world relies on emails.

Email marketing is surely a major key player, even if the strategies have changed over the years. It’s about time you familiarize your business with these strategies and employ them for a better marketing outcome.

1. Send a personalized message

Of course, you can’t send a separate email to all individual subscribers. But what you can do is create a personalized message using the customer data. Amazon does this all the time, and generates as much as $0.11 in revenue per email.

A simple way they achieve this is by using s personal salutation. Where any other business will say ‘Dear Valued Customer’, Amazon goes with ‘Dear John’ or ‘Dear Stella’.

On-screen and email recommendations account for as many as 35% product sales; you don’t want to miss out on this profit!

2. Make emails mobile-friendly

The era of desktop computers has finally come to a near end to give way to various mobile devices.

Think about it—what is the first thing you do in the morning? If your answer is checking your mobile phone, then you know why mobile-friendly marketing is important. This is the right time to attract the consumer/end-user.

Currently, 54% of all marketing-related emails are opened on mobile devices. You want to ensure what they see is really what you wanted them to view.

If the email can’t adapt to the device, it can hurt your marketing efforts severely. In fact, subscribers may even opt out of emails or delete their accounts! A responsive design can help you achieve this with ease!

3. Rely on automation, when possible

Gone are the days when an office assistant sent out each email manually. With thousands to billions of subscribers, companies frankly don’t have time for manual marketing.

Trigger emails—in particular—can be sent out automatically. You can take user behavior into account for deciding which emails you want to automate.

Important examples include ‘welcome’, ‘thank you’ and ‘transactional’ emails. Trigger emails perform much better, according to Epsilon. Open rates are 49% for trigger emails, which is 95% higher than traditional ones.

Moreover, Forrester research indicates that trigger-based email marketing generates as much as four times more revenue and eighteen times higher profits than traditional emails.

With trigger emails, you can offer discounts and quick links to hit the marketing sweet spot! That is how these emails generate such a great value.

If you’re reliant on IPv4 email marketing, we know the challenges you face! And, that is why we’re here to deliver solutions through our clean and usable IPv4 space. Contact us today if you want to improve email marketing with IPv4.