May 13, 2016
Emails have completely taken over traditional methods of communication in the workplace. In the marketing world, they have totally revolutionized communications.
Sending promotional material via regular mail is longer a preferred practice. Instead prospective marketers are now using email marketing to reach out to potential customers across the world.
Email marketing has grown to become an extremely popular marketing practice. It offers a number of benefits. Here we list a few:
As opposed to traditional mailing systems, emails are extremely fast. They move quickly among users, carrying huge amounts of data. Emails are also very easy to track. Popular email service engines have search options that allow users to track relevant emails and even prioritize their visibility as per preferences. Nowadays, email is regarded as a ‘professional medium of communication’ and is used as a standard in any business environment.
One of the major advantages of email marketing is its lower cost. Email marketers may invest in specialized software or more to enhance efficiency. However, the bottom-line costs are still very low. Much of the cost cutting is a result of zero postage costs or fees that is mandatory for exposure and promotion via other marketing channels.
It’s More Efficient
Another major advantage of email marketing is that emails can only be sent to intended audience. In most cases the target audience itself requests companies to send relevant emails by subscribing to newsletters and more. This in turn paves way for higher increased brand/product awareness, consumer interest and potentially, conversion rates.
Can Lead To Instant Conversions
Hyperlinked texts and compelling calls to action in an email can lead to instant conversions. Customers can now simply click on these to instantly access relevant offering and information. From there on, they can complete the purchase within a matter of minutes.
Gives Access To Global Audience
Through email marketing businesses can send out promotional content to audiences in any part of the world.
Yields A Higher Return On Investment
According to statistics by the CMO Council, email marketing yielded an average 4,300% return on investment for businesses in United Stated for the year 2015. This high ROI is precisely the reason businesses continue to invest in email marketing.
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